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  • Writer's pictureWil Slickers

Hotel Brand Bloat and the New Normal of Travel



From the bustling lobby of the Diplomat Hotel, our latest episode of Good Morning Hospitality offered an in-depth analysis of the current state and future direction of the hospitality industry. Hosts Sarah Dandashy and Steve Turk discussed the significant impact of Choice Hotels' potential acquisition of Wyndham, a move indicating the intense competitiveness and strategic maneuvering in the hotel sector.


Our conversation also highlighted the phenomenon of 'hotel brand bloat.' With over a thousand brands worldwide, they debated the implications for consumer choice and brand identity. How does this abundance affect guest decisions and hotel marketing strategies?

A key focus was the evolution of loyalty programs. Moving beyond simple reward mechanisms, these programs are now integral to building guest communities and enhancing brand loyalty. This shift is seen as a response to the growing demand for personalized and value-centric guest experiences.


We reflected on the 'positive uncertainty' of the hospitality industry. Amidst rapid changes in consumer behavior and technological advancements, adaptability and innovation have become paramount.




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